Building a Business around your Podcast: Real Examples & Products you Can Create

Discover how to build a thriving business around your podcast in this episode of Podcraft. Colin co-hosts this episode with the host of the Always Free podcast - Jason Graystone. They both shares their strategies for crafting a show that resonates with people and how to then monetize that content within a wider business. They discuss a whole range of things, including:

If you're early stage, or pre-launch:

• what a BIG launch strategy looks like, with real tactics
• how to make the best of the first 3 months of your show
• iterating your show to find the best fit for you and your audience

If you're experienced and ready to build an income from your show:

• creating a product line that aligns with your unique expertise
• breakdown of our own products & services, and how they tie together
• creating your first product in a few days, with real examples
• how to overcome the fear of selling as a creator and feel confident in the value you offer
• the value of being open and honest with your ideas, even if it turns some people off

Our goal was to give a really solid picture of how we both run businesses around content, and the steps you can take to start to build your own.

Here are a few of the resources mentioned:

• Podcast monetisation guide
• Our full resources guide, including all tools mentioned
• How to start a podcast
• Jason's Always Free Podcast
• Jason's education and other resources
• The IndiePod podcasting support community