The Simplest Conversion Lever You’re Not Testing | Bathroom Break #91

2026-01-19

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Most marketers obsess over creative, funnels, automation, and landing pages…while completely ignoring the one thing that often matters most: the name. Jay and Daniel explain why your offer title, content name, or campaign headline can have a bigger impact on conversions than almost any other change you make. They break down the modifier-only test - a simple A/B test where you change just one word - and why it’s one of the easiest, highest-leverage experiments in marketing. They also explain why testing tiny changes tea...

Most marketers obsess over creative, funnels, automation, and landing pages…while completely ignoring the one thing that often matters most: the name.

Jay and Daniel explain why your offer title, content name, or campaign headline can have a bigger impact on conversions than almost any other change you make. They break down the modifier-only test - a simple A/B test where you change just one word - and why it’s one of the easiest, highest-leverage experiments in marketing.

They also explain why testing tiny changes teaches you more than big rewrites, how to personalize titles for different audiences, and why most content fails at the hook before anyone even sees the value.

If you want a faster path to better conversions without rebuilding everything, start with the title.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

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