Evolving a 108-Year-Old Brand with Nina Gould

On this episode of The Community Exchange Podcast, we welcome Nina Gould, Chief Innovation Officer at Forbes.

In our discussion, MSG and Nina discuss:

• Nina’s career journey from designer and coder at Forbes.com to Chief Product Officer and now Chief Innovation Officer
• The shift from print to digital and how legacy publishers adapted business models and workflows
• Product’s unique role sitting between editorial, business, and technology inside media companies
• Why innovation in publishing must go beyond “cool tech” and focus on solving real business and audience problems
• How AI, GenAI, and “Google Zero” are reshaping audience expectations, traffic, and discovery
• The rising importance of personalization, community, and user experience in digital publishing
• Which engagement metrics matter most for measuring content success in today’s environment
• The need to reinvent advertising models for a post-scale era, focusing on engagement and value

And more.

New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.