Dan Nicholson is just the founder and CEO of Nth Degree CPAs.He’s also one of my favorite Legacy Launch Pad clients.One of the reasons for this favoritism is that I had the privilege of watching him go from being just another CPA to becoming the Wall Street Journal and USA Today bestselling author of Rigging the Game. As a result of the book, he now commands up to $20,000 a speaking gig and has generated over seven figures in revenue from the ripple effects of authorship.How did he do it? W...
Dan Nicholson is just the founder and CEO of Nth Degree CPAs.
He’s also one of my favorite Legacy Launch Pad clients.
One of the reasons for this favoritism is that I had the privilege of watching him go from being just another CPA to becoming the Wall Street Journal and USA Today bestselling author of Rigging the Game. As a result of the book, he now commands up to $20,000 a speaking gig and has generated over seven figures in revenue from the ripple effects of authorship.
How did he do it? Well, he had a system—and you could say he rigged it.
First, he pre-sold hundreds of copies to his network before the manuscript was even complete, ensuring the project would be profitable before it launched. Then he started circulating the book with a focus on speaking and watched his speaking fees skyrocket. Masterminds and conferences have even built entire events around his book!
Now prospects arrive at his CPA firm already pre-sold on hiring them, referrals flow in at record levels and his close rates have jumped significantly—even as he raised his prices by 30%. And that’s not all: thanks to his book, he's also doubled his media appearances, landed more podcast interviews and attracted new clients not only to Nth Degree CPAs but for his other ventures, including Certainty U and Certainty News.
Listen in to find out why Dan’s system rigging leaves me in awe.
Episode Highlights:
- How Dan pre-sold his book and turned it into a seven-figure revenue generator
- The challenges of writing authentically and why ghostwriters didn’t work for him
- Why Rigging the Game resonates with entrepreneurs tired of cookie-cutter advice
- How speaking gigs, referrals and media appearances multiplied after publication
- The real difference between relationship-based and transactional businesses and how books impact each
- The systems Dan created to get 80% of his early readers to leave Amazon reviews
- Why giving away free copies can sometimes be more valuable than selling them
- The philosophy of eliminating downside risk to guarantee upside
Key Takeaways:
- A book is not a lottery ticket—it’s a system and success requires planning
- Reviews not vanity bulk sales are the most powerful long-term marketing
- For service-based businesses credibility from a book allows you to raise rates and close more clients
- Media exposure and speaking opportunities don’t happen by accident—you must design the outcomes
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