EPISODE 040: MARKETING: The Art of 30 Second Storytelling in Legal Advertising

Learn how to master 30-second storytelling in personal injury law firm marketing and legal advertising.

In This Episode, You’ll Learn:

- How to connect emotionally — Write to what injury victims feel, not just what they’ve suffered.

- How to avoid legal jargon — Keep it clear, conversational, and client-focused.'

- How to talk about money — Do it with authenticity, empathy, and transparency.

- Why 30 seconds matters everywhere — Attention spans are short, but impact can be huge.

- The 6 must-have elements of a direct-response personal injury ad.

Join Jennifer Floyd and Dave Rumsey as they explore how to craft effective 30-second stories for personal injury law advertising. Learn what makes scripts connect with accident victims and turn viewers into clients. Perfect for law firms, marketers, and legal professionals ready to master the art of quick, compelling storytelling.