Ep. 23: Inside Nike’s New $350 Auto-Lacing Adapt BB

Ep. 23: Inside Nike's New $350 Auto-Lacing Adapt BB

Presented by Art of Sport: https//ArtOfSport.com/NiceKicks

Matt and Nick discuss the app-syncing, self-lacing Adapt BB just after Nike's grand New York launch event. From first reactions on and off court, to designer insights from Eric Avar and Tinker Hatfield, the shoe's $350 price point and how the internal motor works, every last detail of the Adapt BB is covered.

Rundown:

0 – Intro

1:41 – Art Of Sport

2:32 – First impressions of the design

6:41 – Adapt system's snug fit

8:52 – Is Black / White an exciting launch colorway?

12:14 – Years of testing and samples involved to get things right 

13:45 – THREE HUNDRED AND FIFTY BUCKS??

17:32 – How's the cushioning?

22:00 – Jayson Tatum as the debut athlete?

25:05 – How do you charge the shoe?

26:55 – The App and sneaker can download future updates

27:42 – When's the next Adapt BB?

31:10 – What's the concept car for cushioning or other tech?

34:55 – Why not launch at the 2020 Olympics?

37:25 – Depth of Nike's innovation involved and looking ahead

38:05 – Outro