🚀 How AI Search is Transforming Discoverability | Marketing in the Age of AI with Daniel Horowitz 🎙️

Episode Overview:

In this episode of Marketing in the Age of AI, Emanuel Rose sits down with SEO strategist Daniel Horowitz to explore how AI-powered search and “answer engines” are changing the rules of visibility online. Learn why shaping your narrative across all digital channels is more important than ever and how businesses can stay discoverable in an AI-driven world.

What You'll Learn:

• How AI search differs from traditional SEO and why narrative matters

• The concept of “Search Everywhere Optimization” (SEO, GEO, AEO)

• Practical tactics for optimizing content across websites, social media, and PR

• The role of topical authority and narrative drivers in AI discoverability

• Tools and strategies to monitor AI visibility and improve search performance

Featured Guest:

Daniel Horowitz is a seasoned SEO strategist with experience leading AI-integrated search strategies at Informatica. He has successfully scaled SEO systems for top brands like Shopify and E*Trade, and brings a unique perspective as both a published writer and comic creator.

Episode Highlights:

• Understanding the evolution from SEO to AI-driven search

• Why narrative drivers are key to controlling how your brand shows up

• Practical tips for updating old content, leveraging FAQs, and structuring pages for both humans and AI

• Using AI SEO toolkits to monitor brand visibility and product discoverability

• Insights on cross-functional collaboration between marketing, product, and sales teams

• Real-world examples from Informatica’s journey to cloud solutions

Connect and Explore More:

• Connect with Emanuel Rose:

• LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

• Instagram: https://www.instagram.com/emanuelroseauthor/

• Facebook: https://www.facebook.com/EmanuelRoseAuthor

• YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

• Connect with Daniel Horowitz:

• LinkedIn: https://www.linkedin.com/in/danielhorowitzseo/

Further Reading or Resources:

• Blog post on this episode’s topic: https://emanuelrose.com/search-everywhere-optimization-turning-ai-engines-into-narrative-allies/

• Emanuel’s book Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

• Emanuel’s website: https://emanuelrose.com/

Subscribe to Marketing in the Age of AI for more actionable insights on AI, marketing, and digital visibility. Like, comment, and share this video to help others navigate the AI-powered search revolution!

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