Episode 207: Self-Publishing: A Business-First Approach for Business Owners

In this episode, Jodi makes the case for self-publishing as Plan A for business owners. She explains how control, speed to market, pricing flexibility, and brand alignment make self-publishing a smart strategic choice for business owners and leaders who want their book to serve their business goals.

 

Time Stamps:

00:00 – Welcome and episode overview

01:05 – Making the mindset shift: self-publishing as Plan A

02:10 – Why the "traditional publishing or bust" mindset persists

03:30 – The importance of foundational book planning

04:45 – How publishing paths have evolved

06:00 – Why traditional publishing isn't author-centric

07:30 – Control: the biggest advantage of self-publishing

09:10 – Timeline, pricing, royalties, and messaging control

11:30 – Why retail placement may not serve your goals

13:00 – Fitting your book into your business ecosystem

15:10 – Self-publishing as a strategic business decision

16:30 – The book's role in revenue and client journey

18:20 – Overview of hybrid publishing as an option

19:30 – Preview of Part 2 of the Business-First Book Series

 

Keywords:

self-publishing, traditional publishing, hybrid publishing, business books, author mindset, publishing paths, book strategy, publishing control, book marketing, business ecosystem, author royalties, book pricing, book timeline, publishing decisions, entrepreneur authors, CEO authors, publishing process, book authority, client journey, book as business asset, direct sales, publishing strategy, publishing options, thought leadership books, book publishing mindset

 

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Episode 171: Self-Publishing as a Choose-Your-Own-Adventure

Episode 150: Understanding Hybrid Publishing

 

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1AKm-0yEISiy7vWmgz4TLL5DOru7drwDqgXqnNMfVwPE/edit?usp=sharing