In this episode, we explore Beyond Meat's reformulation of its plant-based products in response to health concerns, highlighting the introduction of their fourth-generation burger. We discuss the rising popularity of plant-based chicken nuggets in American schools, with notable success in Durham Public Schools. The episode also covers a collaborative campaign launched at Climate Week by leading plant-based brands, aimed at changing consumer perceptions. Finally, we review a study showcasing the environmental benefits of plant-based meat alternatives, revealing their significant impact compared to traditional animal proteins.
Links to news stories:
https://fortune.com/well/article/why-beyond-meat-ceo-reformulated-products-plant-based-meat-backlash/?124
https://vegconomist.com/society/dr-praegers-chickenless-nuggets-win-students-across-us-schools-report-soaring-demand/
https://ethicalmarketingnews.com/plant-based-foods-association-and-akqa-bloom-unite-the-plant-based-industry-for-the-first-time-at-climate-week
https://plantbasednews.org/news/environment/plant-based-meat-cuts-environmental-impact/
Learn more about Superlab's creative services at superlabfilm.com