Uncovering The Hidden Value of Podcasting | Tom Rossi

How do you determine the value of podcasting? Is it through monetization? Audience growth? Your total number of guest appearances? The myth surrounding podcasting success on either side of the mic is that you have to look to these metrics. But the value of podcasting actually far surpasses these things! In this episode, join Alex Sanfilippo and Tom Rossi as they share the hidden value of podcasting that will uplevel your perspective on the medium, lead you to a more enjoyable experience, and lead to more success!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/277

Chapters

00:00 Introduction
00:53 Extracting Value from Podcasting
04:28 Encouraging Independent Podcasters
05:16 The Meaningful Experience of Podcasting
07:04 Engagement and Intimacy in Podcasting
08:26 Building Relationships through Podcasting
09:17 The Value of 120 Downloads
10:08 Growing Your Podcast Audience
11:13 Creating Valuable Relationships as a Guest
13:08 Redefining Monetization
16:22 Different Strategies for Monetization
21:38 Dynamic Content and Extracting Value
24:16 Educating Listeners on Supporting the Show
25:42 The Value of Every Episode
27:04 Imposter Syndrome and Extracting Value
28:23 Setting Goals and Being Intentional
28:50 Conclusion

Takeaways

• Serve the listeners and focus on providing value.
• Build meaningful relationships through podcasting.
• Success in podcasting is not solely determined by downloads and monetization.
• Explore various strategies for extracting value, such as affiliate marketing, sponsorships, and listener support.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/277

📊 This month's Independent Podcasters Report is now available! To see podcasting industry insights that matter for indie podcast hosts and podcast guests, please visit https://PodMatch.com/Report!