WOC and Allies: Business and Career Realtalk
Education:Self-Improvement
What you “name” something is everything.
For example, when you’re looking for a plumber.
You look for a “plumber” on Yelp and Google and have some options.
Even though it has been a big part of my brand since the beginning, I realized the phrase “Color Your Dreams,” the former title of my podcast, doesn’t mean anything to someone searching for podcasts.
My conclusion: I need to change the title to grow my podcast, and continue to provide accessible education for women of color and allies.
SO…we have changed our name to “WOC and Allies Business & Career Real Talk.”
I know it’s a mouthful, BUT search on Spotify for “WOC Business” or “WOC Career” under “Podcasts & Shows.” I’m #1.
That’s the power of a name AND search engine.
In this episode, we dive into our podcast's evolution from "Color Your Dreams" to "WOC and Allies Business & Career Real Talk." We focus on the power of SEO and its role in connecting with our audience.
What We Cover in This Episode:
Related Podcast Episodes
Episode 57. How to Work When You or a Friend is Neurodivergent (ADHD, Bipolar, Anxiety) with Monica Schrock
Episode 48. Smackdown: Marketing vs. Systems vs. Strategy - Which One Do You Need? with Monica Schrock and Juliana Wise
Episode 4. How to Start Being Less Dependent on Social Media with Monica Schrock
Episode 38. Part 2. One Year Later, How I Became Less Dependent on Social Media with Monica Schrock
Episode 70. 64: How We Get Consistent Clients Without Launching with Monica Schrock
Resources Mentioned:
Connect with Monica Schrock
Follow Elaine on Instagram
Connect with Elaine on LinkedIn
Get Elaine’s GIFS + Gifts Newsletter
Where We Can Connect:
Apply to schedule a call to see if the Color Your Dreams Mastermind is a good fit for you
Schedule a call with me to see if it’s a good fit to work together. We only work with 24 clients at one time to ensure client results
Join my weekly GIFS & Gifts Newsletter
Follow the Podcast
Follow Me on Facebook
Follow Me on Instagram
Connect With Me on LinkedIn
Check out our other podcasts for Women of Color
88: How to Manage Your Boss and Team as a WOC Leader
87: Getting Fired, Quitting a Job, Getting Laid Off and Changing Careers BTS On My Failures
86: Considering Foster Care With My Ex-boss, Mark Daley
85: How To Honor Your Emotions, And Protect Yourself From Others Emotions with Lidia Galvez
84: How I Redefined “Success” For Myself and How You Can Too
83: How Do You Know When To End Your Business And Get A Job Or Downsize with Monica Schrock
82: Have a Job? Why and How to have a Personal Brand with Visa VP Matt Story
81: How To Ask For A Raise
80: How To Ask For Help With Dominick Morales
79: How To Create Psychological Safety With Starbucks VP Global Chief Inclusion & Diversity Officer Chéla Gage
78: Motherhood, Parenting Our Parents, ADHD, Marriage, and being a 9-figure Multi-passionate Entrepreneur With Danielle Kitzes
77: How To Find A Meaningful Career With Luna Clara Muñoz
76: Why I'm Bringing Back My Mastermind To Simplify My Business With Monica Schrock
75: How To Sell In This Economy with Jamie Gulino Davis
74: How To Be A Gentle Parent With Boundaries With Justine David
73: What To Do When You Hate Your Business
72: How To Find A New Job Or Industry
71: How To Be Confident With Your Own Decisions With Iryne Carrasquillo
69: Why Doing More Is A Problem, Do Less. You’re Enough
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