Featuring:
Kristin Carpenter is the founder of Verde Brand Communications and the host of the Channel Mastery podcast. She earned her stripes in the $873 billion outdoor recreation industries through a decade-long career as a journalist. In 2001, she pivoted from reporting on stories to helping brands create their own stories in the launch of Verde Brand Communications, award-winning brand communications, PR, and digital marketing agency. In 2018, Verde launched the Channel Mastery podcast to help outdoor recreation brand leaders modernize their businesses to be exceptional to today’s connected shoppers.
Show Highlights:
In this solo-cast episode of the Channel Mastery podcast, Kristin brings resources and a call to action to leaders of outdoor recreation brands to boldly adopt and execute new approaches, minimizing risk along the way. The year 2022 is proving to be one of the most unique to date in terms of leading through a challenging business climate, considering headwinds from inflation, supply-chain woes, softening consumer sentiment, and global political unrest, all underscored by one of the most divisive times in history. This episode of the Channel Mastery podcast declares 2022 to be: The Year of The Great Weirdness.
In this episode, Kristin reflects on how our “best-laid plans” continue to elude even the most disciplined of teams and shares tips on adopting new approaches with quick execution to further growth and traction. This episode also covers the outdoor rec consumer’s resemblance to luxury consumers, a Q3 view on consumer ‘buying vs. spending’, and hand-selected resources, including an ‘ode to evolving the legacy supply chain’ by Doug Stephens, the “Retail Prophet,” and Euromonitor International's take on the luxury consumer, and more.
RELATED LINKS
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Steve Lee of Hot Chillys on Brand Positioning, MAP, and the Retail Season Ahead
Supporting Founders of Color in the Outdoor Recreation Industry - Dan Kihanya of Path Ahead Ventures from REI
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The Impact of a Business Voice toward Climate Progress with Ashley Korenblat
The 8 Essentials of Remarkable Retail with Steve Dennis
Leta Kalfas on The Outdoor Industry Retail Space
Reinventing Retail & the Consumer Experience with OmniTalk’s Anne Mezzenga
What the Landmark Inflation Reduction Act means to the Business of Outdoor Rec
Data-Driven Decisions with Scott Buelter, CEO and President of Ascent360
Kristin, Solo Cast
Kimo Seymour, Life Time
Liza Amlani, Retail Strategy Group
Bradley Schurman, The Super Age
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