The Real Deal on Podcast Wraps: What They Don’t Show You

We’re diving into the challenges podcasters face when it comes to understanding their audience beyond the flashy year-end summaries. While platforms like Spotify and Goodreads showcase a neat wrap-up of the year, we know that for creators, it often leaves us feeling frustrated because it only shows a fraction of the full picture.

That’s why we’re rolling out a six-step approach to help you create a comprehensive feedback document that digs deeper into your analytics. We’ll cover everything from establishing core numbers to identifying your best episodes and leveraging audience patterns to craft a solid plan for 2026.

By the end, you’ll have a clear strategy that goes beyond the surface and gets to the heart of what your audience really wants.

Takeaways:

• Every December, the Internet is flooded with wrapped summaries highlighting our past year.
• As creators, we often feel frustrated with how limited data from Spotify and others can be.
• It's essential to analyze not just total downloads, but also listener engagement on various platforms.
• Understanding geographic data can reveal unexpected opportunities for connecting with new audiences.

Products Used for Be a Better Podcaster

Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link.

Equipment:

• Google NotebookLM
• Hindenburg Pro
• Auphonic

Recommended resources:

• Captivate.fm
• Substack
• Boomcaster remote interviewing

Be a Better Podcaster is a tips and growth podcast brought to you by Jamie and Jaayne. These are AI hosts - their voices are auto-generated, reading content created by Danny Brown, host of One Minute Podcast Tips and 5 Random Questions.

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