I’m back as AppSumo CEO

2025-09-30

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My book Million Dollar Weekend is for aspiring entrepreneurs who dream of starting their own business. I break down the process of starting into simple steps that you can do in just one weekend. After a year of paternity leave, I’m back as CEO at AppSumo… and holy moly, it’s been challenging. In this episode, I share a behind-the-scenes of stepping back into my company, where we’ve gone wrong in my absence, and what I’m doing to fix it. From running a “listening tour” across the company, to reth...

My book Million Dollar Weekend is for aspiring entrepreneurs who dream of starting their own business. I break down the process of starting into simple steps that you can do in just one weekend.

After a year of paternity leave, I’m back as CEO at AppSumo… and holy moly, it’s been challenging.

In this episode, I share a behind-the-scenes of stepping back into my company, where we’ve gone wrong in my absence, and what I’m doing to fix it.

From running a “listening tour” across the company, to rethinking our deal standards, this is me working in real time to bring AppSumo back stronger than ever. It’s been exhausting but humbling. If you’ve ever faced chaos in your own business, I think you’ll get a lot out of this one.

In this conversation, you’ll enjoy 3 BIG things:

• How getting clear on “who owns what” keeps teams from drowning
• Why true leadership beats management every time
• Why making a call (even if it’s not the right one) is always better than sitting on the fence

Enjoy these 3 things plus many nuggets along the way.

I have also been sharing emails on my brutally honest advice on a variety of topics. People have been loving it. Sign up at noahkagan.com and join 350k other people who get juicy insights every month.

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