Episode 95: It’s Not Enough to Build Something You Have Think About Distribution with Amir Salihefendić of Doist

Today's interview was with Amir Salihefendić the CEO and Founder of Doist and Twist. Amir has viewed life a little differently ever since his family fled war-torn Bosnia for Denmark. He began to see the world becoming borderless and that worldview has influenced his mission to shape the future of work as Founder and CEO of Doist, a fully distributed, bootstrapped company that creates productivity tools used by over 25 million people globally.

Amir has always believed that the future of work is remote way before covid 19 and that innovation doesn’t only happen in offices. From day one, when Amir began working on his first productivity app (Todoist) from his dorm room, the Doist team has been fully distributed. It’s now made up of over 70 employees across 30 countries around the world, building tools like Todoist and Twist - an anti-Slack, asynchronous communication tool made for the modern workplace. Having bootstrapped Doist to profitability from the beginning, Amir has zero plans of ever seeking outside investment or exiting the company.