Coach Your Client - We Are Doing More Than Capturing a Recording, Making A Podcast A Show

Episode 93 - Coach Your Client - We Are Doing More Than Capturing a Recording, Making A Podcast A Show

A “show” feels intentional, repeatable, and audience‑focused, not like a raw brain dump. At minimum it needs a clear structure, defined segments, and moments that signal “where we are” in the journey for the listener.

Core show structure

1. Framing intro: A tight hook, who the episode is for, and what they’ll get by the end (problem → promise).​
2. Clear “acts”: Beginning (set up the problem), middle (explore/teach), end (tie it together and next step), so listeners always feel forward motion.​
3. Intentional outro: Recap 2–3 key takeaways and one explicit call to action (subscribe, implement, send a question, etc.

Segments and “beats”

1. Recurring segments (e.g., “Client Clip of the Week,” “Coaching Corner,” “Big Mistake/Better Way”) create familiar beats that listeners anticipate.​
2. Planned transitions and “reset” moments (music sting, quick summary, new question) keep episodes from feeling like one long undifferentiated monologue.​
3. Open loops (teasing a later story or tip early on) and closing those loops later give the episode a sense of payoff instead of drift

Pacing and focus

1. Start strong: hit the most interesting story, pain point, or result in the first minute to earn attention, especially in coaching/education shows.​
2. Stay on one clear promise per episode; tangents only stay if they serve that promise or deepen the main story.​
3. Use summaries every 10–15 minutes (“So far we’ve covered…”) as mile markers so new or distracted listeners can re‑orient

Host role and audience awareness

1. Define who the listener is and speak to that one person; this prevents the “who is this for?” feeling and helps shape examples and language.​
2. As host, act like a guide: you open the loop, signal segment changes, keep answers tight, and pull guests back to the main question when they wander.​
3. Script the first 60–90 seconds and your CTA, then use bullet‑point prompts for the rest so it stays structured but natural

Production choices that signal “show”

1. Consistent intro and outro music, plus short musical bumpers or stings between segments, make it feel like a produced program rather than a raw file.​
2. Standard episode length range and format (e.g., “30‑minute coaching breakdown with 3 segments”) trains listeners what to expect and when.​
3. Repeatable episode template (outline, segment order, CTA slot) makes it easier to coach clients: you’re plugging their content into a proven show skeleton, not just hitting Record.

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