She helped launch Uber in her native Sweden, then served as Away’s Director of Brand Marketing before opening her own marketing agency. There, she learned the limits of being a consultant (good ideas without good execution are meaningless), and decided to focus her efforts on something she could lead from beginning to end. Babba shares how her journey led her to found Ceremonia, a clean hair care line rooted in Latinx heritage, and the pitch that earned her a $10 million Series A.
LTL is coming to a city near you! Subscribe to our email list and let us know where we should record next.
Top 25 Countdown: #24 How Meg Medina Summoned the Courage to Write
Remix: Why Bricia Lopez Wants You to Embrace the Art of Asada
Remix: Chef Ariel Fox is Expanding Our Understanding of 'Authentic' Cuisine
Remix: How Karla Vasquez Reclaimed Salvadoran Food
Top 25 Countdown: #25 What Media Mogul Nely Galán Can Teach Us About the Art of Reinvention
How Elizabeth Camarillo Gutierrez is Complicating the Immigrant Narrative
How Cecilia Marquez is Retelling the History of the American South
Raquel Reichard Wants You to Know that Self-Care Isn’t One Size Fits All
LTL x Poderistas Live at The William Vale: Featuring Xochitl Gonzalez!
How Malia Lazu Moved from Intention to Impact
See You Tonight!
Counting Down to Our Live Recording with Xochtil Gonzalez!
Why Giovanna “Gigi” Gonzalez Wants You to Have a Wealth “Why”
Special Announcement: Latina to Latina x Poderistas Swag Bags!
Why Cynthia Pelayo Refuses to Commit to One Genre
Why Social Media Star Vanessa Sirias Takes Social Media Breaks
What Paula Ávila-Guillén Believes Reproductive Rights Advocates in the U.S. Can Learn from Movements to Expand Rights in Latin America
How Raquel Dominguez Develops Big Ideas Around Big Talent
How Natasha Alford’s Lived Experience Informs Her Political Analysis and Storytelling
Latina to Latina x Poderistas LIVE EVENT in Brooklyn
Create your
podcast in
minutes
It is Free
The Modern West
Birthful
Our Body Politic
70 Million
College Admissions Decoded
Key Conversations with Phi Beta Kappa