Corporate Courtship: Attracting Sponsors to Your Program with Logan Stengel

2025-12-11

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Landing corporate sponsorships isn't just about having the perfect sponsorship deck – it's about building relationships and understanding what businesses actually need from their investment. In this episode, we're joined by Logan Stengel as we discuss branching out from small-town sponsors to bigger corporate partnerships. If you've ever sent sponsorship packages into the void or struggled to get past online portals, this conversation explores how to shift from transactional asks to strategic business-to-business relationships that deliver real value for both parties. We cover: Why leading with a sponsorship deck can actually hurt your chances and how relationship-building creates better outcomes Understanding corporate sponsorship as a marketing investment and speaking to business goals and ROI

Landing corporate sponsorships isn't just about having the perfect sponsorship deck – it's about building relationships and understanding what businesses actually need from their investment.

In this episode, we're joined by Logan Stengel as we discuss branching out from small-town sponsors to bigger corporate partnerships. If you've ever sent sponsorship packages into the void or struggled to get past online portals, this conversation explores how to shift from transactional asks to strategic business-to-business relationships that deliver real value for both parties.

We cover:

Why leading with a sponsorship deck can actually hurt your chances and how relationship-building creates better outcomes

Understanding corporate sponsorship as a marketing investment and speaking to business goals and ROI

Strategies for corporate donor cultivation including in-person networking, digital visibility, and getting in front of decision-makers before their budgets are spent

How to customize sponsorship opportunities based on what sponsors actually care about, rather than presuming their needs

Evaluating whether pursuing larger corporate sponsors is worth the additional time and sophistication required for your fundraising program

If you're looking to grow your nonprofit sponsorship program beyond local businesses or struggling to connect with corporate decision-makers, this episode offers practical advice on building authentic corporate partnerships that support both your mission and their business objectives.

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