Episode 208: Use Direct Book Sales to Grow Your Business Ecosystem

In this episode, Jodi explains why direct selling your book is the smartest marketing strategy for business owners and leaders. She breaks down the limitations of third-party sellers (including Amazon), explores how upsells and bundles can create increased ROI, and shows how direct sales help business owners collect data, build relationships, and guide readers through their business ecosystem.

 

Time Stamps:

00:00 – Introduction to Part 2 of the Business-First Book Series

01:10 – Why direct selling matters more than ever

02:15 – The limits of retail outlets and Amazon fatigue

03:45 – Why traditional book marketing advice doesn't work for business owners

05:10 – The real purpose of a business book

06:30 – Why royalties are not the primary goal

07:40 – Relationship-building vs. transactional sales

09:00 – The importance of owning customer data

10:20 – "Do the Math" – how direct sales multiply ROI

12:45 – Upsells, downsells, tripwires, and order bumps

14:20 – Example: pairing a book with a workbook or masterclass

16:30 – Using experimentation to refine your strategy

18:10 – Episode recommendations and resources

19:00 – Book Planning Intensive and final thoughts

 

Keywords:

direct book sales, book marketing for business owners, selling books directly, Amazon fatigue, third-party booksellers, book royalties, author revenue, book sales strategy, sales multipliers, upsells and downsells, order bumps, tripwires, book bundles, customer data, business ecosystem, author marketing, publishing strategy, self-publishing marketing, book ROI, tangible ROI, intangible ROI, book funnels, relationship-based marketing, business-first books, entrepreneur authors, book promotion

 

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Episode 207: Self-Publishing: A Business-First Approach for Business Owners

Episode 204: Do the Math to Generate Tangible and Intangible ROI from Your Nonfiction Book

Episode 200: Direct Sales Are the Future of Book Marketing

Episode 170: Sales Multipliers + Your BVook

Book Planning Intensive: jodibrandoneditorial.com/services

 

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1wlm9UPHknZOjtrSg843DMi4a0kfS0DCY4WIArG4px_w/edit?usp=sharing