Stop Reacting To The Downturn And Start Leading Through It

The momentum you’re missing might not be a market problem—it might be a leadership problem. We dig into why motivation used to flow from the top down and how, lately, apathy has been trickling up and disarming the very people meant to set the standard. Instead of accepting a slow season as destiny, we show how to stop reacting, start responding, and turn a challenging market into a training ground for better systems, sharper messaging, and deeper consistency.

We unpack the difference between a reaction and a response, then translate that into concrete leadership moves: revive your learning rhythm, bring back outside voices, test new offers, and update your communication for today’s buyer. You’ll hear why half-measures fail, how to fully commit to a new channel or tactic, and where AI-powered writing can remove friction without flattening your voice. If you’ve felt the pull to do less because your team is quiet, this conversation reframes your role: leaders go first, especially when the energy dips.

Across the episode, we share personal pivots that worked this year, from rethinking outreach to leveraging ChatGPT with proven frameworks. We talk candidly about cycles in consumer behavior, the danger of nostalgia, and the simple habits that protect your belief and output—meditation, movement, and measured experiments. The goal isn’t to grind harder for its own sake; it’s to pair strong energy with right-fit strategy so your effort compounds again.

If this resonates, share it with a leader who’s ready to raise the standard. Subscribe for more real-world coaching, leave a review to tell us what landed, and tag us with the one change you’ll make this week. Your future team is watching who you choose to be right now.

If you would like to learn more about working with Josh, and the Legacy Leadership Coaching Certification, visit JoshCoats.com!