Protecting the West

In this episode of Business as UNusual, host Aicila chats with Sean Olson, founder of Olson Personal Injury Lawyers, about his unique path from Emmy-winning journalist to top-rated trial lawyer. Sean shares how storytelling drives his approach to justice, the challenges clients face in an intimidating legal system, and how his firm levels the playing field against big corporations and insurers. Tune in to discover the unconventional ways Sean and his team serve individuals across Colorado, New Mexico, and Wyoming—delivering not just verdicts, but real, life-changing outcomes.

Topics discussed in this episode:

• How Sean Olson transitioned from journalism to law—and why storytelling matters in justice
• The intimidating realities of the legal system and strategies to empower clients
• Financing clients’ cases: making justice accessible regardless of ability to pay
• Redefining legal success: justice, dignity, and building others up
• Breaking down lawyer stereotypes and creating an exceptional client experience
• The ongoing evolution of law, advocacy, and client partnership

Resources mentioned in this episode:

• Olson Law Firm: olsonlawfirm.com
• Book: Sean Olson’s layperson’s guide to personal injury lawsuits (available via the Olson Law Firm website)

Empower Yourself: If you or someone you know is overwhelmed by the legal system, visit olsonlawfirm.com for resources and support!

Get Informed: Look for Sean Olson’s upcoming book to demystify personal injury law and learn how to stand tall in your own legal journey.

Stay Curious: Subscribe to Business as UNusual for more stories about bold leaders making a difference in unexpected ways.

Episode transcript:

The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3

Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.

Lightly edited and produced by BiCurean Consulting, BiCurean.com.

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