Best of Sports Gossip: Is Tom Brady crashing out online as Gisele Bündchen moves on? A historical and sociological analysis that examines the curation of self on social media

There’s been a lot of talk online lately about how Tom Brady is using Instagram. He’s been posting lots of shirtless selfies, many strange AI-generated illustrations with motivational quotes, and he was recently seen with the social media personality Alix Earle. All of this is occurring while his ex-wife, Gisele Bündchen, has been posting about the new baby she just had with her new husband, Joaquim Valente.

Madeline and Charlotte dive into all of this from a perspective only they can. Charlotte covered the Patriots and has chronicled Tom Brady’s online activity since he first joined Facebook in 2014, and Madeline got her masters at Oxford in analyzing celebrities' social media accounts from a sociological perspective. The gals dive into the history of Brady’s Instagram and conduct an in-depth, qualitative analysis of every single in-feed post Brady has shared since the divorce announcement. They decode the way he’s been using social media since separating from Gisele, and come to find that his experiences are more universal than one might think.

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