64: How to Optimize Your Podcast for Search

Your audience loves your podcast, they're sending you DMs about how your episodes changed their lives, but only three new people found your show last week. If you're getting great feedback from existing listeners but your download numbers won't budge, this episode shows you exactly why the algorithm can't figure out who else needs to hear you.

The podcast algorithm isn't listening to your episodes. It's scanning your show title, description, episode titles, and metadata for specific signals that tell it who to recommend your show to. When those signals are vague or missing, the algorithm moves on. I'm walking you through exactly how to translate your content into language the algorithm understands so new podcast listeners can find you. 

00:00 – Why Your Podcast Isn't Getting New Listeners 

02:51 – The Podcast Discoverability Problem Most Hosts Face 

05:38 – How to Write Searchable Podcast Descriptions 

06:57 – Case Study: 34% Discovery Increase from Better Episode Titles 

08:57 – Podcast SEO Signals: Title, Description, and Categories 

10:02 – Episode Description Examples That Work for Search 

14:05 – Shareable vs Searchable: Why You Need Both 

16:30 – How to Fix Your Podcast Visibility This Week 

Check out the full show notes and resources at

https://leahbryantco.com/podcast/how-to-optimize-your-podcast-for-search

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This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com