215: 12 Days of Deals: What’s Working, What’s Not, and What I’d Do Differently

2025-12-21

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There's a promotion that happens around the holidays that's hit or miss for most businesses: the 12 Days of Deals. Candace tried this years ago in Chicago and it NEVER worked. But after learning from thousands of successful retailers, she decided to give it another shot at Dante and Dory's - with a few strategic spins. In this real-time episode, she's sharing on how it's going so far, what she's learned, and what she'd do differently with this promotion at Dante & Dory’s. She shares: 💰 Why her past 12 Days prom...

There's a promotion that happens around the holidays that's hit or miss for most businesses: the 12 Days of Deals.

Candace tried this years ago in Chicago and it NEVER worked. But after learning from thousands of successful retailers, she decided to give it another shot at Dante and Dory's - with a few strategic spins.

In this real-time episode, she's sharing on how it's going so far, what she's learned, and what she'd do differently with this promotion at Dante & Dory’s.

She shares:

💰 Why her past 12 Days promotions failed

💰 Day-by-day breakdown of what sold, what flopped, and why

💰 Email strategy and how to avoid opt-out fatigue

Plus the biggest lesson: get crystal clear on WHY you're running the promotion before you plan anything else. Is it to drive foot traffic? Move overstock? Feature slow-selling products? When you know the why, every other decision becomes easier!

Whether you're planning promotions for 2026 or trying to roll something out before year-end, this episode proves that the most successful promotions aren't about having the flashiest ideas- they're about having clear goals and significant-enough deals to actually motivate people to show up!

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