The BookSmarts Podcast, with Joshua Tallent
Arts:Books
In the first episode of 2022, Todd Sattersten, Publisher at Bard Press, discusses his research on The Magic Number: the number of units a title has to sell in the first year in order to go on to be a greater success. This conversation was inspired by Todd's insightful blog post from April 2021 on this topic, which I highly recommend you read.
Todd's research into self-help and business books shows that if a title does not sell 10,000 copies in the first year after publication, there is only 11% chance that that title will ever sell more than 10,000 copies. However, if a title does sell 10,000 copies, it has a 40%-50% probability of selling enough copies to move into the next lifetime sales target of 25,000.
This research sheds some light on a particularly important topic that publishers should be aware of, and Todd and I were able to dig into some of the strategies that he uses at Bard Press to ensure that every title gets the support it needs in the first year, and beyond.
You can follow Todd's thoughts on publishing at the Bard Press Blog, and on LinkedIn.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/booksmarts/messageEpisode 42: Marika Flatt on Book Publicity
Episode 41: Jane Friedman on Spotify Audiobooks and Author Earnings
Episode 40: Tom Richardson on ONIX Best Practices & Standards
Episode 39: Kathi Inman Berens, Ph.D. & Rachel Noorda, Ph.D. on Gen Z and Millennial Survey
Episode 38: Miriam Warren on International Mergers & Acquisitions
Episode 37: Victoria Sutherland on Reviews and Opportunities for Independent Publishers
Episode 36: Klaus Krogh on Sustainable Typesetting and Bible Design
Episode 35: Mary Carlomagno on Book Visibility
Episode 34: Laura Brady on Accessibility
Episode 33: Michele Cobb on Publishing Associations and Awards Programs
Episode 32: Thad McIlroy on Publishing Startups
Episode 31: David Marlin on Royalty Management and Company Security
Episode 30: Emma Watson on Subscription Ebook Sales Models
Episode 29: Angela Bole on Independent Publishing
Episode 28: Charles Watkinson on Open Access
Episode 27: Kevin Franco on Book Marketing Strategies
Episode 26: Pete Larson on the Current Supply Chain Situation
Episode 25: BISG - Future Proofing Your Workflow
Episode 24: Cory Verner on the Growth of Audiobooks
Episode 23: Mark Herschberg How Books Might Escape the Page
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