Jesse James West: Building A Fitness Content Empire

2026-02-17

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In this episode of The Good, The Bad & The Beast, Eddie Hall sits down with one of the biggest fitness creators in the world, Jesse James West. From uploading lacrosse videos at just 12 years old to building a global audience of millions, Jesse breaks down the reality of growing on YouTube, what it actually takes to stay relevant online and why consistency beats talent in the long run. The conversation dives into the business behind social media, from building second channels and managing brand deals to...

In this episode of The Good, The Bad & The Beast, Eddie Hall sits down with one of the biggest fitness creators in the world, Jesse James West.

From uploading lacrosse videos at just 12 years old to building a global audience of millions, Jesse breaks down the reality of growing on YouTube, what it actually takes to stay relevant online and why consistency beats talent in the long run.

The conversation dives into the business behind social media, from building second channels and managing brand deals to the costs of dubbing videos into multiple languages to reach global audiences.

Jesse also opens up about the pressure of being recognised in public, the mindset needed to keep producing viral ideas and the long term goal of building something beyond YouTube.

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