2535: 5 Ways To Use Confirmation Bias In Your Favor

Today is Monday, so that means it's time for the next installment of our "5 Ways to Monday" series--very popular, I might add… and today we're going to be talking about Confirmation Bias. Rich is going to define confirmation bias by telling his famous "Holiday Inn Express Showerhead" story… then talking about the Trust Pyramid… then show you how each of the segments of the Trust Pyramid actually ARE the pillars of Confirmation Bias. Rich makes it all easy to understand and extremely relatable to your business.