04 - What is the Athlete Brand - Introduction to Athlete Branding

This episode is looking at What is the Athlete Brand.

What is athlete branding, why does it matter, how do you discover your brand as an action sports athlete.

Read the accompanying article here and download the worksheet: https://www.esm-australia.com/articles/athlete-brand-overview

Watch

Postcards From Morgs - Rip Curl

This surf clip from Rip Curl staring new CT Rookie Morgan Cibilic was a stroke of genius by Vaughan Blakey. The concept and script was an amazing way to introduce some of the new team whilst immediately giving them loveable personalities. It's a great example of how good athlete branding, doesn't feeling like athlete branding, it just feels real.

Check it out here: https://www.youtube.com/watch?v=GxLj2N_8wK0

Read

sallyfitzgibbons.com - The website of professional surfer Sally Fitzgibbons

While it may seem odd to say 'read this website', I feel it's a great display of how Sally curates her personal brand. She is one of the female surfers with an incredibly strong personal brand, and a very smart awareness and intention towards it that has helped her become so successful. Well worth a read.

Check it out here: sallyfitzgibbons.com

Listen

Ken Block - The art of marketing with a DC Shoes and Gymkhana Legend - The Tim Ferriss Show

It's hard to think about athlete branding without thinking about one of the most successful athletes and entrepreneurs in the industry, Ken Block. Bear in mind every side business and brand is just an extension of his personal brand and feeds his own brand. A mastermind in the business.

Check it out here: https://tim.blog/2019/01/31/ken-block-gymkhana/

Music Credits: CFM Production - https://www.youtube.com/watch?v=9hMc7AQVRNw