Is your website quietly turning away clients?Most photographers have a website. Far fewer have one that actually converts. In this episode, Ina sits down with Alex Vita, a web designer who works exclusively with photographers and has nearly 20 years of experience helping them get more enquiries through their sites.They cover the most common content and user experience mistakes photographers make, what good SEO actually involves in 2025, and how the rise of AI tools is changing the way potential clients find you. There is a lot...
Is your website quietly turning away clients?
Most photographers have a website. Far fewer have one that actually converts. In this episode, Ina sits down with Alex Vita, a web designer who works exclusively with photographers and has nearly 20 years of experience helping them get more enquiries through their sites.
They cover the most common content and user experience mistakes photographers make, what good SEO actually involves in 2025, and how the rise of AI tools is changing the way potential clients find you. There is a lot of practical, actionable advice in this one whether your website is brand new or years old.
Key takeaways:
- Your homepage has about five seconds to tell someone who you are, where you are, and why they should choose you. A slideshow does not do that. A collage of four strong images with a clear heading, location, and differentiator does.
- Backlinks still matter more than almost anything else in SEO. Cleaning up your H1 tags is helpful but it will not get you to page one if your competitors have years of quality links behind them. PR and genuine outreach are the longer-term answer.
- AI tools are already recommending photographers to potential clients. Consistent business details across every platform, an FAQ section on your homepage, testimonials throughout your site, and content that shows your expertise all help you show up in those recommendations.
- Pricing on your website does not have to be a full price list. It should address investment in some way. Gating it behind a newsletter subscribe might gain you a few subscribers but it reduces conversions and, as Alex puts it, it is a bit icky.
- Your service page is not just about pricing. It is about the experience of working with you, the benefits, the process, the social proof, and then the investment. All of that together is what converts.
About Alex Vita
Alex Vita runs Foreground Web, a web design, SEO, and consulting service built specifically for photographers. He started out as a photographer himself before his computer science background pulled him back toward the web. He has worked with hundreds of photographers worldwide and is known for his in-depth articles, courses, and honest, no-fluff approach to helping photographers build websites that actually work.
Connect with Alex
Instagram: @foregroundweb
Website: foregroundweb.com
Youtube: https://www.youtube.com/@foregroundweb
Useful Links on Alex's Website:
Articles:
https://www.foregroundweb.com/ai-proof-photography-website/
https://www.foregroundweb.com/displaying-prices/
https://www.foregroundweb.com/seo-obsession/
Sign Up to Alex's Newsletter: https://www.foregroundweb.com/subscribe/
Contact Alex directly via email through his website, he replies to every single one.
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