The Real Estate Market Is Turning — Most Agents Will Get Caught Flat-Footed

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Most Agents Won’t Survive 2026

The 2026 real estate market will be a beast.
Most agents will struggle — but the winners already know what works.

In this episode, Tim and Julie Harris share the exact playbook:

• Proven lead generation

• Repeatable systems

• Branding that makes sellers choose you

No fluff. No hype. Just real coaching built for 2026.

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Something changed in real estate this week — and most agents won’t notice until they lose a listing, miss a price reduction, or watch a deal fall apart.

Mortgage rates quietly slipped back toward approximately 6.15 percent. That small move was enough to wake buyers who had frozen at 6.75 to 7 percent. Showings are increasing. Negotiations are shifting. Buyer leverage is creeping back.

At the same time:

• Sellers are rethinking how to protect 2 to 4 percent mortgages at closing

• Creative strategies around assumptions, wraps, and low-rate preservation are growing

• Institutional buyers are facing new political scrutiny

• Compass continues aggressive consolidation while others stall

• Inventory is rising year over year

• Roughly one in three to four listings is cutting price

• Days on market are stretching in many markets

The uncomfortable truth:
This is no longer a market that carries agents. It’s a market that exposes them.

Buyers have options. Sellers are getting sharper. Agents who don’t understand pricing psychology, negotiation, and market nuance are already falling behind.

If you sell real estate, this episode isn’t optional.

You Asked. We Delivered.

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