In this episode of Glennda’s Guru, Glennda Baker sits down with Matt Lionetti to unpack his incredible journey from retail to real estate — and the marketing lessons he picked up along the way. Starting out selling sunglasses at Sunglass Hut, Matt chased a career in comedy before realizing he could blend his creativity with real estate.Now, he’s writing, shooting, and directing his own videos — but the secret to his success isn’t just humor, it’s strategy. Drawing inspiration from Ralph Lauren, Matt shares how he plans campaigns w...
In this episode of Glennda’s Guru, Glennda Baker sits down with Matt Lionetti to unpack his incredible journey from retail to real estate — and the marketing lessons he picked up along the way. Starting out selling sunglasses at Sunglass Hut, Matt chased a career in comedy before realizing he could blend his creativity with real estate.Now, he’s writing, shooting, and directing his own videos — but the secret to his success isn’t just humor, it’s strategy. Drawing inspiration from Ralph Lauren, Matt shares how he plans campaigns with intention: instead of reposting the same content everywhere, he creates different short-form videos and one long-form piece to maximize reach and impact.This conversation is packed with insights on branding, consistency, and standing out in a crowded market.
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