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Want more inspection bookings without spending on ads? In this episode, two inspectors break down home inspector marketing using TikTok, YouTube, and podcasting, plus the real story of losing a job over $63 and what that teaches about value.
If you’re building an inspection business (or trying to scale one), this is for you.
What You’ll Learn:
→ How daily social content turns into real inspection bookings (no ad spend)
→ The “$63 cheaper” client story, and how to respond without sounding bitter
→ Why “word of mouth” still wins… and how social media fuels it
→ Short-form vs long-form: what each is best for in the inspection space
→ Sewer scopes explained: when to start, what to buy, and when to upgrade
→ How to think about tools as ROI (and why “tools make money”)
→ A simple path: start budget → build demand → upgrade equipment
→ How community + comments create trust and referrals
To connect with IEB using the following links:
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