Superbowl Roundup with Ian Chillag
The War on Cars

Superbowl Roundup with Ian Chillag

2026-02-10
Super Bowl LX had everything, from ads for weight loss drugs and male grooming products to spots touting tax prep services and calming fears about our AI overlords. It also had one outstanding halftime performance from Bad Bunny. But what the game didn't have was a whole lot of car ads. (Or a whole lot of touchdowns, but that's a different story.) Why, after dominating the broadcast for decades, has the automobile industry gone cool on one of broadcasting's biggest nights? And what did the few cars ads that did run say about the state of...
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