🔧 BRAND BREAKDOWN: The Garmin campaign that makes their audience the main character

In this first installment of the 'Brand Breakdown' series, we are diving DEEP into a Garmin running campaign that blew my socks off! I'll dig into the campaign and show you exactly why it was SO dang impactful, and how you can apply this 'big brand strategy' to your own brand. Even if you aren't a runner (or don't care about the brand), you'll be able to take a golden nugget away from this ep!

I'll be chatting about:

• The magic behind Garmin’s 'The Miles That Made You' campaign (and why it's perfect for their audience)
• Why this campaign hits on a deep movement-building level
• What it teaches us about brand storytelling vs selling (and how to balance it)
• How to build a brand that makes your audience feel something
• A reminder that the best brands mirror who we are AND who we’re becoming

Check out the campaign yourself: https://www.garmin.com/en-US/the-miles-that-made-you/chicago/

🎙️ Want to go deeper? Book a free brand consult → www.havenstudio.com.au/contact
📸 Come hang out on Instagram → @havenstudioco
📤 Loved this ep? Send it to a fellow founder who’s ready to reconnect with their brand!