Same product, different price – When AI decides how much you pay

What if you paid a different price for the same product – not because of demand, but because of your data.
Prices change, whether it’s annual sales or seasonal variability. But what happens when AI sets the price – not just for the market, but for you?

“The scope and the scale and the pervasiveness down to the individual with personalised pricing is pretty unprecedented.”

UNSW Associate Professor Sam Kirshner explores the trade-off between personalisation and privacy, and the importance of responsible AI use as companies employ new personalised pricing models.

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan.

The transcript and show notes can be found on our website here.

Listen to our episode on how AI is reshaping the way we work with Professor Frederik Anseel here.

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