#406 - He Paid $1,000,000 For The General Sheds… Then Everything Changed with Josh Duncan

2026-03-10

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Welcome to the WHTL Podcast, your source for Whitetail Deer Hunting Tactics, Stories & Expert Guests. In this episode, we're back in the studio with Josh Duncan, the new owner of The General. On this episode, we break down how: The General antlers sold for $1 million, making them the most expensive ever. The purchase was structured through installment payments, not cash. Photos surfaced showing two stickers had been shaved off decades ago. The discovery removed the rack from the

Welcome to the WHTL Podcast, your source for Whitetail Deer Hunting Tactics, Stories & Expert Guests. In this episode, we're back in the studio with Josh Duncan, the new owner of The General.

On this episode, we break down how:

The General antlers sold for $1 million, making them the most expensive ever.
The purchase was structured through installment payments, not cash.
Photos surfaced showing two stickers had been shaved off decades ago.
The discovery removed the rack from the North American Shed Hunters Club records.
Additional sheds from the same deer surfaced over 60 years after discovery.
The General's typical frame is still considered historically unmatched.
The antlers' story highlights the unregulated and controversial antler collecting world.
Josh now sees himself as the caretaker of the deer's legacy, not the owner.
A documentary about The General is being produced to tell the full story.
The mission now is to restore respect for the deer despite human manipulation.