#21 Master LinkedIn Video w/ 30 Day Posting Challenge - Christopher Chow

Christopher Chow posted a LinkedIn video every day for 30 days straight. He’s now known as the “video guy” amongst Australia’s top B2B marketers. I interviewed him to see how he got there. First, he built his career at the intersection of tech and marketing: 🍎 Accepted into Apple’s first ever graduate program, 💻 Became a marketing manager for tech giants including Microsoft and HP, and 💼 Now leads digital marketing at legal-tech startup, Smokeball Australia Next, he started creating his own content for fun, including: 🗞️ His newsletter “Attention Please”, which explores the most important topics in the tech industry. 🏦 A YouTube channel on finance and investing which reached 4K+ subscribers ✍️ LinkedIn posts about tech strategy and B2B marketing, where he became a top voice! So by the time he gave himself a 30 day challenge with video, he had the perfect tool set to put it all together. In this episode, Chris told me all about his - massive leverage by using LinkedIn video ads, - non-negotiable “batching” method for posting consistently, & - his personal content which changed how his company did marketing You don't want to miss this. — — — Timestamps 00:00 Introduction and Guest Background 01:21 Early Career and Mentorship 02:15 Marketing in Big Tech Companies (Apple, Microsoft, HP) 03:05 LinkedIn and Video Marketing at Startups 05:58 How to Create Engaging LinkedIn Videos 13:42 Quickfire Questions 16:09 Message to the World — — — You can connect with Chris here:  * https://www.linkedin.com/in/chrischow91/ You can check out “Attention Please” and “Smokeball Australia” here: * https://chrischow.substack.com/ * https://www.linkedin.com/company/smokeball-au/