How to Explain Your Business in One Clear Statement

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In this episode, Jeremiah shares a quick but high impact January action step that can keep your business moving forward instead of slipping backward during the winter slowdown. He also gives a last minute invitation to the LeanScaper Landscape Revenue Intensive in Scottsdale, including what to expect from the speakers, role focused breakouts, and new tech and AI releases. From there, he breaks down a practical identity statement framework that clarifies who you serve, what problems you solve, and what outcomes you deliver. Jeremiah reads real examples for three target segments property managers, general contractors, and high quality homeowners so you can hear how the message changes by audience. He wraps by tying identity statements to the deeper why behind the work, helping your team execute with more clarity and pride. 

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