Thirteen Lune & Mejuri: Leaning Into Consumer Trends and Cultural Shifts to Build a Powerful D2C Brand

In this episode, Nyakio Grieco, Co-Founder of Thirteen Lune, a direct-to-consumer e-commerce beauty platform featuring Black and Brown-owned brands, speaks with host Kate Barrett about how a cultural turning point led her to create a mission-driven startup, how to harness an ever-evolving marketing stack to drive growth, and the importance of vetting potential investors. Throughout the conversation, Mejuri CEO and Co-Founder Noura Sakkijha and NEA Partner Vanessa Larco share insightful commentary about changing consumer behaviors, how to hire for long-term growth, and the powerful ways in which measurement can help propel a business forward. Tune in to hear what inspired Nyakio and Noura to become founders, how their families and backgrounds shaped their entrepreneurial visions, and why it's important to infuse a company's values into every aspect of the business.

To learn more about NEA, visit: nea.com or follow us on Twitter, LinkedIn, and Instagram.

The information provided in this podcast is for educational and illustrative purposes only and is not intended to be an offer of securities, investments, investment advice or recommendations. New Enterprise Associates (NEA) is a registered investment adviser with the Securities and Exchange Commission. However, nothing in this communication should be interpreted to suggest that the SEC has endorsed or approved the contents of the podcast. Any offering of securities by NEA is restricted to qualified investors and is made pursuant to offering documents that contain important disclosures concerning risk, fees, conflicts, and other important information. The company founders or other executives featured in the podcast are not compensated, directly or indirectly, by NEA but may be founders or executives of portfolio companies NEA has invested in through funds managed by NEA and its affiliates. The host of the podcast is an employee of NEA and is compensated in her role as a NEA employee. NEA has paid to optimize the placement of this podcast on certain online search platforms.

NEA makes no assurance that investment results obtained historically can be obtained in the future, or that any investments managed by NEA will be profitable. The statements made by the founders, investors and the presenters in the podcast are their own, and are not intended to be an endorsement of the investment advisory services offered by NEA. NEA has no obligation to update, modify, or amend the contents of the podcast nor to notify the listeners in the event that any information, opinion, projection, forecast or estimate included changes or subsequently becomes inaccurate or outdated. To the extent the founders and investors featured in the podcast discuss hypotheticals, projections, or forecasts to illustrate their views, such views are their own and are not verified or adopted by NEA, nor has NEA tested the validity of the assumptions that underlie these opinions. The companies featured in the podcast are not a representative sample of all current or former NEA portfolio companies. Listeners of the information contained in the podcast should consult their own legal, tax, and financial advisers because the contents are not intended by NEA to be used as part of the investment decision making process related to any investment managed by NEA.