Ep: 89 - Rethinking Hustle Culture - Are You Hitting Diminishing Returns?

If you've ever heard the term hustle culture... there are probably a few images (or people...ahem....Gary Vee) that come to mind.

People flashing stacks of cash, showing off their sick rides and popping bottles at the club.

You might also be thinking of the exact opposite. The rugged entrepreneur who is uber focused and determined to make it happen. You might think of the minimalist solopreneur who sets up at a coffee shop and grinds it out.

I believe this is today's version of hustle culture. I believe the Lamborghinis and the stacks of cash are still ever present, but losing more and more steam to the "hard working" entrepreneur.

If you think about it, it's much easier to just take a picture of yourself and post #riseandgrind instead of going to the bank and withdrawing your entire life savings or sneaking into an airport to take a picture in front of a jet you don't own!

So working until your eyes bleed has become a leverage point for many people looking to "flex" and I get it. Hard work is the only thing we can control.

We can't control our talent

We can't control our parents

We can't control time...except for how we use it.

So today, I'm going to talk about how I believe we got to this version of hustle culture, some pros and cons, and whether or not I think working hard actually has diminishing returns.

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