267 - How to Host a Successful Offsite Event with Wine Expert Michael Green

2025-06-23

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We've all attended offsite events that fell flat — low turnout, awkward vibes, and missed opportunities. So how do you make sure your offsite event actually works?In this episode of Trade University, Jim welcomes food and wine expert Michael Green to break down how to create unforgettable offsite experiences that drive real connections and reinforce your brand. From crafting immersive experiences like Italy in a Glass to simple yet impactful tips like offering Uber vouchers and themed follow-up emails, this conversation is p...

We've all attended offsite events that fell flat — low turnout, awkward vibes, and missed opportunities. So how do you make sure your offsite event actually works?

In this episode of Trade University, Jim welcomes food and wine expert Michael Green to break down how to create unforgettable offsite experiences that drive real connections and reinforce your brand. From crafting immersive experiences like Italy in a Glass to simple yet impactful tips like offering Uber vouchers and themed follow-up emails, this conversation is packed with practical advice.

🧠 What You’ll Learn:

How to boost attendance at offsite events
Why food and drink are powerful tools for connection
How to align your event theme with your brand message
Tips for choosing the right venue and event flow
How to use follow-up communication to convert connections into business

🍷 Whether you're planning your first offsite or looking to level up your next event, this episode is a must-listen.

🔗 Connect with Michael Green:

Website: https://michaelgreen.com

Email: michael@michaelgreen.com

🔗 Connect with Jim Cermak & Trade Show University:

Website: https://tradeshowu.biz

Email: jim@tradeshowu.biz

LinkedIn: https://www.linkedin.com/in/jimcermak/

Mentioned in this episode:

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