John Maxwell’s #9 Law of Leadership: The Law of Magentism

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If you're not happy with the people around you, the most important question you can ask is not "why do I keep attracting this?" It's "what about me is drawing it in?"

Law #9 of John Maxwell's 21 Irrefutable Laws of Leadership is the Law of Magnetism, and it is one of the most confronting laws in this entire series. The principle is simple: who you are is who you attract. Leaders don't attract who they want. They attract who they are. Your values, your energy, your standards, your character — all of it creates a magnet that pulls toward you the people who reflect it back.

John opens this episode with an exercise that will stop you cold. He asks you to write down the three qualities you most want in the people around you. And then he asks the only question that matters: do you actually possess those qualities yourself?

I connect this law to something I've written about in both Max Out Your Life and The Power of One More: your internal thermostat. Most people are running their teams, their businesses, and their lives at whatever temperature they believe they deserve. And when results start to exceed that setting, they subconsciously cool things back down. This law is about raising that thermostat because when you raise your own standard, the quality of people who stay in your world begins to change too.

Here's what you'll gain from this episode:

• The Mirror Exercise: John's opening exercise that forces you to look honestly at what you're actually bringing before you make another hire or point the finger at your team.
• The Six Areas of Magnetism: The specific dimensions where like attracts like, and how to use each one to understand exactly what your leadership is currently pulling in.
• Your Life Is Recruiting: Why your leadership is drawing something toward you right now whether you realize it or not, and the one question that changes everything.
• The Identity Thermostat: My framework for understanding why most leaders keep attracting the same people at the same level, and what it takes to permanently raise the standard.
• High Standard Attracts High Standard: The practical rep this week: evaluate your team, your inner circle, and your culture at home, and ask honestly what your leadership has been modeling.

This is one of those laws that stays with you long after the episode ends. The people you are surrounded by right now are telling you something. The question is whether you're willing to hear it. Go watch this episode and then do the exercise John walks you through. I promise it will reveal something worth knowing.

This series releases every Thursday and each law builds on the last. If you haven't grabbed the free workbook yet, click the link below. It's the only way to track your progress law by law and get your questions in front of John and me for the upcoming live Q&A sessions.

Max out.

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