What It’s Like to Build a Brand with Social Impact with Jonathan Weiner

Whether you’re in the rescue world as a non-profit business or a for-profit business wanting to help non-profits, there are two common driving forces: passion and community. To dive into these topics more, Katya and Jenny are joined by Jonathan Weiner of The Mutt Dog, a clothing and apparel brand that helps raise funds for shelters.

With Jonathan’s perspective from a for-profit business and Jenny’s perspective from a non-profit, the three of them discuss the possibility of blending passion and business. Not only does it raise the questions of, “Can it be done?” but how it can be done to create a social impact.

Tune in to hear Jonathan’s insights as an entrepreneur with a brand in its early stages and the pain points it comes with, how Jenny and Katya can relate as they pivot the podcast, and why they all think “mixed breed is the new breed.”

To be part of a community that wants to provide support to shelters around the world, check out the clothing and apparel at www.themuttdog.com and be sure to follow @themuttdog on Instagram, Facebook and TikTok!

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