792: She Monetized Her Blog in One Year - Here’s the Instagram Playbook That Got Her There with Emily Christensen

Megan chats with Emily Christensen about turning strategic Instagram growth into a six figure blog in under a year.

Emily Christensen is a sourdough baker, educator, and food blogger behind Country Roads Sourdough. What started as selling bread locally and teaching community classes grew into a profitable food blog after she leveraged Instagram to build trust and drive traffic. Emily monetized her blog within a year and now helps home bakers make sourdough feel simple, approachable, and realistic for everyday life.

Emily went from teaching local sourdough classes and selling bread out of a tiny kitchen to qualifying for Raptive in just a few months. This episode breaks down exactly how she used Instagram to drive serious traffic, build multiple revenue streams, and treat her blog like a real business from day one. If you are an experienced food blogger wondering whether Instagram is still worth your time, this conversation gives you a clear answer and a practical roadmap.

Key Topics Discussed:

-Social media is a discovery engine, not the end product.

-Viral content often comes from unique angles, not high search volume keywords.

-Repeat the hooks and formats that already work.

-Publish the blog post first, then drive traffic from Instagram.

-Build systems and hire help before burnout forces you to.

-Treat your blog like a real business from the start.

Connect with Emily Christensen

Website | Instagram