1KHO 707: The Best Bad Option | Brad Thor, Cold Zero

New York Times bestselling author Brad Thor joins Ginny Yurich to talk about his newest novel Cold Zero, a high-stakes Arctic thriller centered on a race for powerful AI technology after a commercial plane goes down at the top of the world. Brad shares how he almost walked away from writing before committing to two disciplined hours a day, why loyalty and strategy matter more than bravado, and how real-world geopolitics shape his fiction. They explore mental toughness, celebrating small wins, and what it means to choose wisely when there is no perfect option — only the best bad one. A thoughtful conversation about resilience, craft, and the human element behind global power struggles.

Get your copy of Cold Zero here

Learn more about Brad and all of his books (including the Ultimate Reader Experience) here

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