Building A Better Streaming Service For Latin American Markets

I moderated a panel this past week for streaming-video trade organization OTT.X as part of a free mini-conference designed to provide nascent streaming services in Latin America with tips, best practices, lessons learned and more from a range of streaming services, OEMs, platform operators with their own AVOD/FAST offering, and other corners of the ecosystem.

Among the lessons: be a good partner with your distribution platforms; experiment a lot; leverage your data smartly think of it as audiences rather than specific programs or channels; and keep your ad loads low so ad prices can remain high premium. And don’t forget the immortal line, “Make me a vegetable,” the cry of frustrated steaming viewers wanting a simpler, easier experience than the industry is giving them now. Sometimes, even 50-year-old shows such as Bob Ross’ old PBS painting series have found loyal and long-lived audiences in the FAST world.

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