I moderated a panel this past week for streaming-video trade organization OTT.X as part of a free mini-conference designed to provide nascent streaming services in Latin America with tips, best practices, lessons learned and more from a range of streaming services, OEMs, platform operators with their own AVOD/FAST offering, and other corners of the ecosystem.
Among the lessons: be a good partner with your distribution platforms; experiment a lot; leverage your data smartly think of it as audiences rather than specific programs or channels; and keep your ad loads low so ad prices can remain high premium. And don’t forget the immortal line, “Make me a vegetable,” the cry of frustrated steaming viewers wanting a simpler, easier experience than the industry is giving them now. Sometimes, even 50-year-old shows such as Bob Ross’ old PBS painting series have found loyal and long-lived audiences in the FAST world.
--- Support this podcast: https://anchor.fm/davidlbloom/supportIt's An Ad's World: Apple TV+, Friday Night Baseball, Advertising, and Adweek's New Podcast Network
Taking The Oscars Online, And Talking With Topico CEO Andy Walraven
Streaming Services Head For A Big Oscar Night
Which Streaming Services Are Set For Big Oscar Night Wins?
Writer-Director Neill Blomkamp On 'Demonic,' Volumetric Capture, Videogames and His Next Projects
The Logan Paul-Floyd Mayweather 'Fight' And The Celebrity-Sports-Live Event Mashup
The World After Covid With Deloitte Chief Futurist Mike Bechtel
Maestro Media's Javon Frazier on Marvel, the Binding of Isaac, Umbrella Academy, and Creating Spinoffs Fans Love
Tastemade CEO Larry Fitzgibbon On Streaming Video's Watershed Year And What's Next
Streaming Video Year-End Grades And 2021 Trends To Watch
HBO Maxes Out Movie Gambit As WarnerMedia Faces An Expensive, Transformative 2021
The Role of Social Media In Our Elections Still Needs A Lot Of Work
Lessons From Quibi's Fall, And Curio's Govind Balakrishnan On Subscription Audio
Tubi Chief Content Officer Adam Lewinson On AVOD Streaming's Big Years
How Hollywood's Most Important Labor Day Weekend Ever Sets Up Film's Future
Oscar Winner Walter Murch On 'Coup 53' And The British Secret Agent Who Overthrew Iran's Government
Disney, NBCU and ViacomCBS Make It A Red Letter Week in Streaming History
Universal and AMC Turn The Movie Business, And Maybe Streaming, Upside Down
Grading the Big Video Streaming Services in Quarter 2, 2020
Create your
podcast in
minutes
It is Free
Insight Story: Tech Trends Unpacked
Zero-Shot
Fast Forward by Tomorrow Unlocked: Tech past, tech future
Black Wolf Feed (Chapo Premium Feed Bootleg)
Bannon`s War Room