Episode 190: Discover My Better Batch - Premium cookie mixes make it simple to create delicious, gourmet cookies at home with CEO Lindsay Hancock

In today's episode, we are delighted to welcome Lindsay Hancock, the founder and CEO of My Better Batch, a remarkable brand transforming the way busy families approach baking. With a background in the food industry and a passion for family-friendly solutions, Lindsay brings both heart and expertise to our conversation. 

Whether you're a first-time parent navigating the juggle of work and family, or a seasoned caregiver seeking fresh ways to connect in the kitchen, this episode offers inspiration, actionable ideas, and a warm reminder that even small shared rituals (like cookies) can build meaningful bonds.

Tune in and join us as Lindsay shares how My Better Batch is redefining convenience, quality, and connection for families. 

Episode Highlights:

• Lindsay's journey from corporate CPG executive to entrepreneurial founder, and how her personal experience as a working mom sparked the idea for My Better Batch.
• The "why" behind My Better Batch: crafting premium, clean-ingredient cookie mixes that deliver homemade taste with minimal prep — just add butter and an egg.
• Real-life stories of busy families discovering the joy of baking without sacrificing quality, connection or time together
• Practical tips for parents and caregivers on how to carve out meaningful moments with kids, even in the rush of everyday life, and how simple baking rituals can be a vehicle for that.

Resources: 

• Click here to Order Your Cookie Mixes Now - Use code TINYTRANSITIONS for a discount and free shipping on any order over $25
• Follow on Instagram: https://www.instagram.com/mybetterbatch/