AppSumo Horizon

Today, I'm giving you part three of the AppSumo saga. Black Friday was rough, targets got missed, and the team felt it. But I zoomed out and the signals actually looked way better than expected. Refunds are dropping, deal quality is rising, customer sentiment is improving, and we're finally stabilizing the business after a horrible year.

So in this episode I break down our simple three part plan to see out 2025, and talk about bundles, new partner offerings, the future of software, and how leadership really works when the scoreboard looks ugly. It's honestly the most exciting I've felt about AppSumo's horizon in a long time.

In this conversation you'll enjoy 3 BIG things:

• How to course-correct when your Black Friday deal flops hard

• What I do when customers stop clicking

• How to avoid repeating the same mistakes next quarter

Enjoy these 3 things plus many nuggets along the way.

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