As a podcaster, you know the struggle of turning big challenges into something meaningful. This week, I sat down with Jocelyn King, host of the Smarter Online Safety podcast, who transformed a devastating cybercrime experience into a show that helps regular people stay safe online. Listen in to hear how a personal crisis can motivate incredible learning, and pick up the practical tips Jocelyn uses to protect herself and her listeners from online threats—without complicated tech talk. You’ll find out how she started from scratch and mad...
As a podcaster, you know the struggle of turning big challenges into something meaningful. This week, I sat down with Jocelyn King, host of the Smarter Online Safety podcast, who transformed a devastating cybercrime experience into a show that helps regular people stay safe online. Listen in to hear how a personal crisis can motivate incredible learning, and pick up the practical tips Jocelyn uses to protect herself and her listeners from online threats—without complicated tech talk. You’ll find out how she started from scratch and made a podcast that is both helpful and easy to follow. In this episode, you’ll hear her simple approach to launching a show even when you’re nervous, and you’ll learn her super-organized system for getting top guests—even if you’re just starting out. If you want more confidence in your voice, or you want real tips for building a podcast that makes a difference, you’ll love this conversation.
Connect With Jocelyn King
Website: https://smarteronlinesafety.com
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Chapters
00:00 Introducing Jocelyn King
01:13 Jocelyn’s Podcast in Her Words
01:34 What Smarter Online Safety Covers
02:07 Launch Date and Origins
02:19 The Spark for Podcasting
02:53 Personal Story: Cybercrime Attack
04:23 How Her Background Shaped the Show
07:20 Everyday People Need Simple Safety
08:23 The Trauma of Cybercrime
10:00 Why Online Safety Matters Now
10:54 First Episode: Getting Started
11:47 Getting Over Perfectionism
13:08 Booking Guests Early
15:17 Reaching Out to High-Profile Guests
16:12 Fears When Starting
17:18 Building Confidence Through Action
18:28 Purpose Bigger Than Fear
20:22 Comparing Yourself to Podcast Veterans
21:31 The 1% Improvement Rule
22:55 Signs of Traction and Growth
23:56 Growing a Newsletter From Guest Spots
25:44 Meeting Demand and Multi-use Content
26:42 Traction Surprises
28:01 Milestones and Booking Top Guests
29:21 Tailoring Invitations for Guests
30:48 Don’t Reject Yourself Before You Ask
32:00 Roadblocks and Solutions
33:44 Mindset Shifts for Outreach
34:38 Pre-Production to Publishing Steps
35:12 Planning Around National Events
36:44 Finding and Inviting Guests
38:17 Recording Setup: Travel-Friendly Gear
40:07 Must-Have Tools and Support
41:17 Who Handles Production
42:06 Knowing Your Strengths
42:36 Creative Ways to Delegate
42:53 Advice to Day-One Podcasters
43:44 Talking to One Listener
44:41 Rapid Fire: Podcast Faves, Habits, Books
46:38 Upcoming Online Safety Challenge
47:45 Where to Learn More About Jocelyn
48:06 Closing Thanks and Reflections
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