Do You Want To Be The Cheapest Option?

How do you create high-value perception with a skeptical client? Why do so many clients think creative work is worth so little, or that we're charging too much? It seems they tend to look for the cheapest option. Attracting high value clients you can work with over the long term requires a change in focus and approach. While platforms like Canva and tech like AI are impacting opportunities for new projects, what we creatives need to focus on is how clients perceive our craft and our roles. In this episode Alvalyn tackles ways freelancers can position and differentiate in order to attract and keep high value clients.